Product design ensures the application is user-friendly and efficient. Users use it to achieve their objectives, which in turn drives business outcomes. A service, on the other hand, is a type of activity that a customer purchases for their benefit. What is the difference between a product and a service?īefore jumping into the service blueprint, let’s briefly discuss the difference between product and service design.Ī product is a tangible object that a customer can usually take possession of. In this article, you will learn what a service blueprint is, what goes into creating one, and the steps needed to successfully implement a service blueprint within your team. However, the product is only one part of a whole experience a user has when interacting with the company.įor a more holistic approach to customer experience, you can use a service blueprint to zoom out and evaluate a customer journey with greater perspective. Sometimes, product managers have a tendency to only focus on product experience.
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